MELT University · Private Coaching
Build Brand U Blueprint
Private coaching with Vince Thompson, award-winning brand builder and author of Build Brand You and Build Brand U, Too. Both books come with every package.
Every Blueprint engagement starts with both playbooks in hand. Build Brand U, Too and its companion workbook are included in every package, and every session builds on them with the man who wrote them.
In a market where every resume looks the same, the people who win are the ones a decision maker can find, remember, and repeat.
Whether you are launching a first career, changing course, or leading a company, Vince works with you one on one to define your narrative, build your brand, and turn your platforms into assets that open doors. Every engagement is customized: session count, pacing, and focus are built around you.
Vince Thompson
Author of Build Brand You · MELT Founder, Chairman & CEO · Award-Winning Brand Builder & Sports Marketer
The Coach Behind the Program
01
26 Years at the Top
Founded MELT in 2000 and built it into one of the nation’s largest independent sports and entertainment marketing agencies, an award-winning Atlanta shop trusted by some of the biggest brands in business to reach fans across the country.
02
Brands That Play Big
More than two decades representing The Coca-Cola Company, with work spanning FIFA, MLB, NASCAR, the NFL, the Olympics, 19 NCAA Final Fours, and 8 seasons of ESPN College GameDay.
03
A Pioneer of the NIL Era
Co-founder of SANIL and producer of the first ever NIL Student-Athlete Summit, coaching college athletes as they became brands.
04
The Author and Mentor
Wrote Build Brand You and Build Brand U, Too, and through MELT U mentored hundreds of professionals now at CAA, Delta Air Lines, Turner Broadcasting, and beyond.
The Rolodex: 10,000+ Contacts at the Top
More than two decades working with companies such as Coca-Cola put Vince at the center of the business and collegiate worlds. These are not just warm contacts. They are CEOs, CMOs, athletic directors, and C-suite decision makers across brands, agencies, leagues, and campuses, over 10,000 of them. Blueprint clients do not just get coached. They get connected.
Who This Is Built For
The Student
The junior or senior who wants internships and offers to start coming to them, not the other way around.
The Graduate
The recent grad who is done applying into a void and ready to be found, remembered, and hired.
The Parent
The parent who would rather invest in a launch than watch a stall.
The Career Transitioner
The professional in transition who needs a brand that makes the next chapter obvious.
The Executive
The CEO or senior leader whose personal brand is now a business asset, and who wants the access to match.
Choose Your Path
Office Hours
$4,995
The Jumpstart
Perfect for the student who needs momentum and a sharper story now.
- Build Brand U, Too book and workbook
- One extended 90 minute session with Vince
- Digital audit of your current footprint
- LinkedIn profile rewrite
- A 30 day personal brand action plan
The Seminar
$9,995
The Core Build
Perfect for the graduate ready to be found, remembered, and hired.
- Build Brand U, Too book and workbook
- Three private working sessions
- Condensed Playbook: narrative, pillars, and audience analysis
- Digital audit
- LinkedIn strategy and profile rewrite
The Masters
$24,995
The Full Experience
Perfect for the launch or career pivot that cannot afford to stall.
- Build Brand U, Too book and workbook
- Six private working sessions
- The complete Personal Brand Playbook, all ten components
- Personal Brand Design Kit
- Strategies for up to three channels
- LinkedIn, X, and Instagram rewrites
The Full Experience, Elevated
The Ph.D.
$50,000
One on One CEO Coaching
Built for the executive whose personal brand moves markets.
- Build Brand U, Too book and workbook
- A fully customized engagement built around your calendar and goals
- Executive brand positioning and thought leadership strategy
- Warm introductions from Vince’s 10,000+ contact network
- Direct access to Vince between sessions
Every engagement is customized to the client. Payment plans available on Office Hours, The Seminar, and The Masters — contact info@meltatl.com.
What We Build Together
Brand Objective Setting · a focused goal aligned with your trajectory
Peer Landscape Audit · up to five rising voices, and your white space
360 Interviews · up to five structured interviews on how you are seen
Personal Brand Pillars · five to six themes that anchor everything
Channel Strategies · playbooks for up to three channels
Digital Audit · what a search finds, and how to make it work harder
Audience Analysis · profiles of the audiences that matter most
Career Narrative · a story that connects experience and ambition
Brand Design Kit · typography, palette, and profile treatments
Profile Rewrites · LinkedIn, X, and Instagram rewritten to convert
Seats Are Limited
Vince personally leads every engagement and accepts a small number of clients each year. Access at this level is not sold off a shelf. It is earned over 26 years and shared with a select few.
Choose your pathmeltatl.com · buildbrandutoo.com